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Georgia Seeking to Bring Back the Soviet Era Spa Experience

Tskaltubo sanatorium resort ruins Known for its pristine mountain air and curative waters, the South Caucasus country of Georgia used to be closely associated during the Soviet era with doctor-prescribed rest and relaxation. The tumult of two decades of independence eroded the country’s reputation as a place to relax and rejuvenate. But these days, policymakers and some investors are eyeing the country’s aging spas as an opportunity to gain a share of the $2-trillion global spa-and-wellness market.
September 21, 2013 |
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