|
ONLINE PRESENCE
When compared to the mainstream spa magazines which
have, on average, approximately 45,000 paid bimonthly non interactive readers each year, the traffic to Spa Index has exceeded both those statistics and our own expectations
several times over, thanks to our wonderful subscribing spa facilities, our loyal readers, and our contributors. Continue to watch each page on Spa Index evolve with more listings
added weekly; Spa Index Media is proud to be the Internet's most comprehensive spa
directory, blog, and news digest.
TRAFFIC
A question we are often asked by prospective members is "How many hits does Spa Index get?" We then need to ask what the
applicant is trying to learn -- how many hits, unique visitors, or page views? When studying Web site traffic, it is important to be able to differentiate between
Hits, Unique Visitors, and Page Views.
Many so-called "hit counters" can be misleading. For instance, if an individual
opens a page and simply "refreshes" repeatedly, the hit counter will increase
with each "refresh." This is not an accurate representation of "traffic."
In order to get an accurate picture of our actual traffic flow, many factors
are involved. We'll be happy to discuss our traffic statistics with you
personally.
While we don't particularly think our traffic is of any
business or concern to other websites, with whom we have NO relationship
whatever, our grumpy competitors disagree and waste our time wanting to pull
our charts to compare. For that reason, we are not making
our traffic report public information. We will happily post, however,
screen captures from time to time of our ranking on Google, Alexa, and other
"standard ranking sites" and we will cheerfully provide our "top pages" and
"top click through" for your region.
In random samplings, Spa Index
web pages are consistently the top search result, and almost always within the
top 5. Scroll to the bottom of this page for random Google traffic
captures.
POPULARITY OF OUR SPA GUIDE
Spa Index Media markets the "second most popular" directory
according to web trends -- but we are "first" in customer service because we
have a unique approach.
We are not a travel booking
agency operating under the misnomer of a "spa guide." We don't sell
products (gift certificates, robes, fancy spa goods, magazines). We
collect no revenue, commissions, finders fees, or other
incentives from bookings. Because of this we are able to
publish the URL for almost every spa we list (some do not
have websites), and we provide a telephone number for the
facilities. You are not forced to call or work through our
directory to book spa travel or spa visits.
We do not
rely on outside advertising in order to fund our site -- our
readers are not slowed down or turned away by an onslaught
of pop-up ads or banners for affiliate income. We have
discretely placed Google Ads, none of which interrupt the
browsing experience, in order to partially fund the
complimentary member services we provide and the promotional
work we undertake on behalf of the entire spa industry,
including our complimentary news digest for spa
professionals.
What we sell
is service to our members, for which we collect one annual listing fee, and, for that fee,
we put forth the efforts of our entire team and our extensive resources, to
market your spa.
By not
acting as a travel agency with no fiduciary interest in the
booking of spa travel, we are free to profile as
many spa destinations and spa products as we wish -- for both members and even non members
-- for the benefit of our readers.
We are a
TRUE "Guide to Spas."
For that
reason, our best "statistic" is member loyalty -- those spas which renew their listings every year and send us great
testimonials. |
