FOR IMMEDIATE RELEASE

“Spa Management Best Practices”

New book to the trade released by Minton Business Solutions

January 19, 2004, Fort Collins, CO – Melinda Minton has authored a new book for the professional beauty trade, which covers all of the crucial elements of the operations and management for spa owners and directors. Written for those currently operating a spa of any type as well as those investigating opening a spa facility, the book is a virtual encyclopedia of information, first hand advice and crucial coaching subjects on seemingly unsolvable problems encountered when running a spa. Topics covered include:

Customer Service

Marketing

Menus & Treatment Protocols

Retail Systems that Really Sell

Merchandising for Visual and Sensorial Impact

Human Resources

Niche and Distinctive Spa Management

Medical Spas & Wellness Centers

Trends and the Future of the Industry

Maximizing Profitability

Essential Troubleshooting

Authored by industry expert and spa consultant Melinda Minton of Minton Business Solutions, this first of its kind book offers hands on tips on the day to day management situations, problems and pitfalls faced in the spa. From nightmare operational ordeals to missed opportunities for profit this book covers it all. After running her own spas for many years and consulting in the professional beauty industry for almost 20 years, Minton has hired and fired employees, created menus and signature products, managed irate customers and handled management situations that would make most business gurus faint. A well balanced combination of real world advice mixed with the latest in business systems and coaching, “Spa Management Best Practices” is a must for spa directors and managers or for anyone considering opening, expanding into or enhancing their spa facility. To find out more or to purchase “Spa Management Best Practices,” which sells for $95, contact Minton Business Solutions at 970-267-0848 or order online at www.mintonweb.com.

The Spa Association (SPAA) has just announced the release of its 2004 industry-wide study.

Sourced through a mailed questionnaire, online survey and phone polling, The SPAA Industry Report describes:

A special Trends Watch section is included identifying the top ten trends that the industry will face in the coming decade. The trends portion is directly derived from phone interviews with spa owners, spa directors, technicians, vendors and manufacturers.

This study is an ideal resource for business plan creation and competitive benchmarking. The cost of the complete study is $95.

The Spa Association is your one stop professional association for information, resources, education, and community in the spa industry. No other organization unites medical spas, day spas, stay spas, fitness and wellness centers. Moreover, SPAA offers member benefits such as free educational materials, group insurance rates, an online virtual marketplace, national directory, business tools and marketing assistance.

The Spa Association assists with consumer and professional standards, while helping vendors, spa owners and technicians run a more profitable business and enjoy robust career options. SPAA is taking the professional beauty industry to the next level with innovative strategies to make our members more successful.

MAY 2002
NEWS FROM THE SPA ASSOCIATION (SPAA)
The Spa Association (SPAA) is adding to its list of member benefits. An organization that serves the needs of resorts, medical spas, club spas, day spas and everything in between, SPAA currently offers reduced rates for health, professional and property insurance, discounts on products and services and FREE educational materials like CDs, tapes and business kits.

The Spa Association has just released its first EDUCATIONAL KIT to help members build their retail sales. The kit consists of a training booklet on retailing, a laminated sales cue card to assist front desk staff and technicians in closing the sale and disk containing Excel tools for creating retail sales scoreboards and contests.

SPAA is also offering a GROUP PRESS RELEASE. This document is e-mailed monthly to over 200 editors of trade publications and consumer publications covering health, beauty, fitness, and travel and leisure. If you are interested in participating in this free way to generate publicity for your products or services, simply submit a one-page (roughly 500 word) document in text format by the 5th of each month to press@thespaassociation.com.

Spas may also contribute photos, sample menus and text to our upcoming spa referral service. Linking spagoers to spas all over the world by an online service and editorial submissions, SPAA’s new service is sure to bring in a new segment of the market to member spas everywhere. Contributions are limited to 1000 words and are subject to approval and editing. Simply submit text, company name and phone/e-mail contact information by the 5th of the month to spas@thespaassociation.com. Please send photos in jpeg or tif formats with a resolution of 100 d.p.i.

SPAA is sponsoring the SPA & RESORT EXPO on May 19-20th, 2002 in New York City. If you can’t make it to the show but would like to get materials from participating vendors, let SPAA help you. Simply send over a note with the request to be placed on the vendor list or give us a call at 970-226-6145. After the show your spa will be mailed a selection of samples and new product information with absolutely no obligation to purchase. It’s a great way to see new products and get to see world-class product lines without ever leaving home.

MEMBERSHIP: If you interested in becoming a member of The Spa Association and receiving benefits such as these, go to http://www.thespaassociation.com or call (970) 226-6145!

FOR IMMEDIATE RELEASE

“Spa Management Best Practices”

New book to the trade released by Minton Business Solutions

Niche and Distinctive Spa Management

Pay Systems and Common Pay Rates