|
| |
AUGUST 8, 2002
SOLAVIE SPA RETREAT TO LAUNCH FIRST LINE OF
UNISEX SKIN AND HAIR CARE PRODUCTS BASED ON ENVIRONMENT
Solavie Simplifies The Selection Of Hair And Skincare Products; Rids
Consumers Of Choices Based On An Old And Outdated System
SALT LAKE CITY, UT (August 8, 2002) – Solavie Spa Retreat, a world class,
full service spa located in the mountains of Sun Valley Idaho, today announced,
at the Outdoor Retailer Show in Salt Lake City, plans to launch a radical new
approach to skin and hair care. Solavie, launching in September 2002, is a
simple personal care system that addresses the body’s response to nature and the
conditions within environments, making it the perfect product for adventure
travelers and outdoor enthusiasts. Click here for the entire press
release.
“I noticed that clients coming to my Spa in Sun Valley from all over the world,
consistently had the same experience: their skin creams were inadequate at Sun
Valley’s high altitude. Their shampoos were too drying,” said Pamela Rae,
Founder and President of Solavie Ventures, Inc. “Products bought at home,
according to their ‘skin type’, were not enough to combat the harsher climactic
effects of the mountains. This spawned the idea of ‘enviro-type™.”
In protecting plants and animals from the harsh effects of the environment,
nature has built-in intelligence, incorporated through adaptation and evolution
that proves different environments require different forms of protection.
Another innovation in the Solavie line is the key ingredient of mineral-rich
volcanic spring water from the mountains of Sun Valley, which boosts the
effectiveness of anti-oxidants in the products.
Rae created and formulated a personal care system that neatly follows nature’s
principles to protect consumers as nature protects itself. She has developed the
first unisex skin and hair care system built upon a matrix that incorporates
nature’s evolved phyto-nutrients from within six major ecosystems – Mountains,
Urban, Tropics, Shore, Plains and Desert. Each of the six enviro-type™ lines
include a face wash and nourish, body nourish, a hair/body wash and a hair
nourish/style.
The Solavie skin/hair system line, ranging in price from $12 to $42, will be
available at www.solavie.com, outdoor retailers, travel convenience stores, as
well as select department stores to be announced at the time of launch.
About Solavie Ventures, Inc.
Based in Sun Valley Idaho, Solavie Ventures, Inc. was formed in 2001 as a sister
company to Solavie Spa Retreat to introduce the first skin/hair care system
based on our body’s response to the environment. Solavie has coined the term
“enviro-type™” to describe a new system of selection of skin/hair treatments
that is far simpler than the currently used skin-type system. Solavie is the
first in a series of products designed to bring nature closer to our everyday
lives. For more information, go to www.solavie.com.
| |
|
