The UK’s First Spa Specialist PR
Agency Launches:
With a
Free Reactive PR Service to all Spas
Rapid growth in the spa market has lead
to the launch of the UK’s first specialist spa PR consultancy. The
Spa PR Company (Spa PR). Spa PR is a public relations and marketing
consultancy providing a unique service to national and international
spas and suppliers looking to build their brands and reach more UK
consumers.
Spa PR
is headed by directors, Tracey
Stapleton and Steve Malkin, both experienced PR practitioners with a
knowledge in spas and the industry’s related sectors including health,
beauty, travel and fitness.
The Company provides bespoke
communication campaigns that build brands and help drive sales. It has
access to a comprehensive database of media contacts in all areas
associated with spas. Its aim is to play a leading role in the
development of the market.
Spa PR is also establishing itself as a ‘First Call’ for
any journalists writing spa features by offering a unique FREE reactive
PR service* to all spas. Spas are invited to email Spa PR (keren@thespaprcompany.com) with
their current press releases and press contacts, which Spa PR will hold
on its database for media use.
Spa PR Director, Tracey Stapleton says:
“We have launched Spa PR because we believe the spa industry requires
communication strategies specific to its own sector. Most other
industries, including travel and beauty, have their own specialist PR
and marketing companies but none, to date, are dedicated to spas. With
current moves by the industry bodies to maintain a more professional and
commercial outlook and the ever competing nature of the business, it is
important that spas and their related suppliers have access to experts
in PR and marketing that understand their requirements and can
communicate them effectively.
“With a team dedicated to spa
communication, we are in a position to spot trends and communicate these
to the media and our client base. Our aim is to deliver successful
communication campaigns that represent real value-for-money to our
clients.”
*Spa PR’s reactive PR service will
remain free of charge to all spas in 2004. The Company may need to
introduce a small charge for this service from 2005.
Keren
The Spa PR Company
5 Bligh's Court
Bligh's Meadow
Sevenoaks
Kent
TN13 1DD
Tel: +44 1732 459159
Fax: +44 1732 459738
http://www.thespaprcompany.com
