DAUFUSKIE ISLAND RESORT & BREATHE SPA
February 2004 -- It's All About the Spa Packages
February 2004 --
Breathe Spa "Massages" Ethnic Market
BREATHE SPA
“MASSAGES” ETHNIC MARKET
WITH NEW PRODUCTS AND TREATMENTS
February
18, 2004
Daufuskie Island, S.C. . . . . The exclusive
Breathe Spa, located on Daufuskie Island and part of the award-winning resort, Daufuskie Island Resort & Breathe Spa, has expanded their spa services and products to meet
the needs of an ever-growing ethnic market.
“We’ve discovered the salon and spa market is very diverse,” said Colleen
Stiers, chief financial officer for Breathe Spa. “As of now, there aren’t many spas that are able to cater to a varied clientele who have specific skin and hair care needs.
When we realized this, our team at Breathe Spa Management Company stopped and took a fresh look at our clientele. What we found are men and women of all sizes, shapes, ages
and colors. Diversity…..”
Stiers estimates that approximately 25% of Breathe Spa’s repeat clientele
are men and women of color. It was on-going discussions and informal meetings with these clients that led Breathe Spa Management to develop new treatments and products for
this market.
Coincidentally, according to the winter ’03 issue of Pathfinders, the
travel magazine for people of color, Breathe Spa was voted “Best Spa for Lounging”, noting “Breathe Spa is everything a spa should be – quiet and beautiful with a nice
selection of retail products.”
“The world has become a smaller place,” said Gayle Bulls Dixon, owner of Breathe
Spa Management Company. “People are traveling globally like never before and the result is a wonderful collection of diverse clientele. As Breathe Spas plan for
longevity as a leader in the spa industry, we are focused on creating environments that make everyone feel welcome.”
One of Breathe Spa’s most popular “ethnic” treatments is its Clarity
Facial. This treatment is a powerful exfoliant that effectively removes dulling, superficial cells, while providing the skin with a nourishing cocktail of vitamins,
botanical extracts and conditioning agents. It’s excellent for balancing uneven skin pigmentation which is a condition affecting many people of color. Breathe’s
Cell Renewal Body Essence focuses on balancing uneven pigmentation and skin tone on elbows and knees using a deep exfoliation, hydroxyl acids and a paraffin to hydrate and
nourish the skin.
“I expect this to become one of our most popular treatment enhancements since
most adults experience dry, rough skin around the elbows and knees,” said Anita Miles of Breathe Spa Management Company. “As a woman of color, this problem is one of my top
skincare challenges, so I plan to be the first in line for this long awaited treatment.”
Breathe Spa
has also taken the traditional Hair and Scalp Therapy to a deeper level with the ability to now customize the products for specific hair types and
conditions. Breathe’s hair and scalp treatment is now designed to soothe a sensitive scalp, add manageability and shine to naturally curly, wavy, frizzy or coarse hair
while enhancing wave and curls. The deep conditioner helps in maintaining moisture in dry, brittle and damaged hair while essential oils protect against dryness and help
revitalize chemically-processed hair.
Breathe Spa
has also expanded its locker room amenities offering ethnic skin and hair care products in both the men’s and women’s locker rooms, and is actively creating other special
services and skin care product lines for people of all ages. From babies to teenagers, to people who expect to look as young as they feel. Visit the Breathe Spa
website at www.breathespa.com to learn about the new products
that will be available in the near future.
Complimented by the island’s already tranquil and charming surroundings,
Daufuskie’s Breathe Spa concept originated on the island and appropriately reflects the same relaxing and non-intimidating atmosphere for which Daufuskie is so well
known. Breathe Spa features 8 treatment rooms and more than 45 therapeutic treatments ranging from body treatments and massages, to facials, hydrotherapy and specialty
hand and foot treatments for men and women.
Breathe Spa
also offers a variety of day spa, overnight and destination spa packages as well as seasonal programs and promotions throughout the year. Breathe Spa health conscious
meals are also offered on the menus at all four of the resort’s restaurants.
For further information or reservations for Breathe Spa, call
843-341-8639 or 8640; for room/spa package reservations, call 800-648-6778. Guests may also visit the
Breathe Spa website (listed above) or the resort’s website (listed below) to book their reservations directly on-line.
Managed by Tiburon Hospitality Management, the 190-room Daufuskie Island Resort
& Breathe Spa features four restaurants, two championship golf courses, equestrian center, tennis center, three pools, club memberships, real estate opportunities and an array
of recreational activities. Visit the websites at
www.tiburonhospitality.com or
www.daufuskieislandresort.com.
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IT’S ALL ABOUT THE SPA PACKAGES AT
DAUFUSKIE ISLAND RESORT & BREATHE SPA
February 2004
DAUFUSKIE ISLAND, SC . . . . . What better place to escape, than to a tranquil, secluded, 7 square-mile island in
the Atlantic to experience an intimate full-service spa, and discover that it’s really "all about you?"
The exclusive Daufuskie Island Resort & Breathe Spa kept that in mind when designing a collection of spa packages that cater from everyone
to the novice spa goer, golf and tennis lover to the savvy spa aficionado who seeks the ultimate in spa treatments and vacations. For a romantic escape, a girlfriend’s getaway
or a weekend combined with spa and cooking classes with the Executive Chef, there’s truly something for everyone.
For the little bit of the
Sex in the City mystique for the ladies, the GIRLFRIEND’S
GETAWAY includes: two nights in a spacious Inn Room in the Melrose Mansion; the first four seasons of Sex in the City on DVD; a private Martini party on the beach; a
$25 shopping credit to Breathe Spa; disposable camera, mini photo album and spa journal; Breathe Spa signature robes and
slippers; breakfast, lunch and dinner daily; amenity basket; two 50-minute spa treatments; one 80-minute spa treatment; one manicure and spa pedicure; unlimited use of the
tennis courts and fitness center; and 10% discount at the Equestrian Center. All spa, food and beverage gratuities, and daily resort fee are included. Package price is based
per person, double occupancy, and begin at $1186 in low season and $1286 in high season. Prices are also available for ocean front and ocean side cottages.
THE BREATHE SPA CUISINE RETREAT allows spa lovers a chance to learn how to
prepare some of the Breathe Spa healthy menu alternatives by spending some time in the kitchen with the resort’s executive chef! Package includes: two nights in a
spacious Inn Room in the Melrose Mansion; dinner for two daily; 1 hour hands-on cooking class with Executive Chef Mik Wagner; take home recipe book featuring signature
Breathe Spa recipes; embroidered Breathe Spa aprons; two 50-minute spa treatments per person; and complimentary access to
the fitness center. All spa, food and beverage gratuities, and daily resort fee are included. Package price is based per person, double occupancy and begin at $943 in low
season and $1043 in high season. Prices are also available for ocean front and ocean side cottages.
For couples looking to rekindle their romance the JUST THE TWO OF US is the perfect answer for a romantic rendezvous. The
package includes: two nights in a spacious Inn Room in the Melrose Mansion; candles and rose petals; basket of massage oils; spa gift; Butler drawn bath; breakfast and dinner
for two daily; an intimate dinner prepared by the chef in the privacy of your room or cottage (or tableside in one of the restaurants); a couples massage at Breathe Spa; and
unlimited use of the tennis courts and fitness center. All spa, food and beverage gratuities, and daily resort fee are included. Package price is based per person, double
occupancy and begin at $589 in low season and $689 in high season. Prices are also available for ocean front and ocean side cottages.
The HEAD TO TOE PAMPERING package includes: three nights in a spacious Inn Room in the Melrose Mansion; breakfast, lunch and
dinner for two daily; seven spa services per person; and complimentary use of the fitness center. All spa, food and beverage gratuities, and daily resort fee are included.
Package price is based per person, double occupancy and begin at $923 in low season and $1073 in high season. Prices are also available for ocean front and ocean side cottages.
If it’s ALL ABOUT YOU, then the SPOIL ME ROTTEN package is the perfect choice and includes: two nights in a spacious Inn Room in
the Melrose Mansion; breakfast and dinner for two daily; two 50-minute services per person; one 80-minute service per person; one manicure and one spa pedicure per person; a
spa gift; and unlimited use of the tennis courts and fitness center. All spa, food and beverage gratuities, and daily resort fee are included. Package price is based per
person, double occupancy and begin at $737 in low season and $837 in high season. Prices are also available for ocean front and ocean side cottages.
The SEA ISLAND ESCAPE is a spa lover’s dream and includes: seven nights in a spacious Inn Room in the Melrose Mansion; breakfast,
lunch and dinner for two daily; 14 spa services per person; unlimited use of the tennis courts; 10% discount on golf; 10% discount at the Equestrian Center; Breathe Spa
signature robe and slippers; personal trainer evaluation; unlimited participation in guided hikes, meditation and fitness classes; and complimentary use of the fitness center.
All spa, food and beverage gratuities, and daily resort fee are included. Package price is based per person, double occupancy and begin at $2259 in low season and $2609 in high
season. Prices are also available for ocean front and ocean side cottages.
For the spa goer who can’t escape for seven days, the ULTIMATE ISLAND EXPERIENCE package includes: four nights in a spacious Inn
Room in the Melrose Mansion; breakfast, lunch and dinner for two daily; seven 50-minute spa services per person; unlimited use of the tennis courts; 10% discount at the
Equestrian Center; Breathe Spa signature robe and slippers; personal trainer evaluation; unlimited participation in guided hikes, meditation and fitness classes; and
complimentary use of the fitness center. All spa, food and beverage gratuities, and daily resort fee are included. Package price is based per person, double occupancy and begin
at $1545 in low season and $1745 in high season. Prices are also available for ocean front and ocean side cottages.
With two award-winning championship golf courses and full-service tennis center, the DOUBLE YOUR FUN or FORE YOUR SENSES packages
are perfect for the golf and tennis lover in everyone.
The DOUBLE YOUR FUN package includes: two nights in a spacious Inn Room in the Melrose Mansion; breakfast and dinner for two
daily; one 50-minute service per person; unlimited use of the tennis courts; one-hour use of the ball machine; a complimentary can of tennis balls; a spa gift; and
complimentary access to the fitness center. All spa, food and beverage gratuities, and daily resort fee are included. Package price is based per person, double occupancy and
begin at $581 in low season and $681 in high season. Prices are also available for ocean front and ocean side cottages.
FORE YOUR SENSES is the perfect retreat for any golfer and includes: two nights in a spacious Inn Room in the Melrose Mansion;
breakfast and dinner for two daily; two 50-minute spa services per person; one round of golf per person; and complimentary use of the fitness center. All spa, food and beverage
gratuities, and daily resort fee are included. Package price is based per person, double occupancy and begin at $525 in low season and $625 in high season. Prices are also
available for ocean front and ocean side cottages.
For those too hurried and on the go, the QUICK FIX package includes: one night in a spacious Inn Room in the Melrose Mansion;
breakfast for two daily; two 50-minute spa services; spa gift; and unlimited use of the tennis courts and fitness center. All spa, food and beverage gratuities, and daily
resort fee are included. Package price is based per person, double occupancy and begin at $189 in low season and $359 in high season. Prices are also available for ocean front
and ocean side cottages.
Managed by Tiburon Hospitality Management, the 190-room award-winning Daufuskie Island Resort & Breathe Spa features four
restaurants, two championship golf courses, a full-service spa, equestrian center, three pools, club memberships, real estate opportunities and an array of recreational
activities. For further information regarding spa packages at Daufuskie Island Resort & Breathe Spa, call toll free 1-800-648-6778 or visit the website at
www.daufuskieislandresort.com.
In addition to Daufuskie Island Resort & Breathe Spa, Tiburon Hospitality Management also manages the 254-room Ocean Place Resort
& Spa on the Jersey Shore and the 360-room Carefree Resort & Villas in Carefree, Arizona. For further information, visit the website at
www.tiburonhospitality.com.
