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June 2011
Dear Spa Owner and Spa Marketing Analysts Thank you for your interest in joining or listing a spa facility on SpaIndex.com: Guide to Day Spas and Stay Spas, the chief website of the Spa Index Media Network, a collection of Dot Calm Resources™.
Here are a few facts about our organization: SpaIndex.com: Guide to Day Spas and Stay Spas was founded in 1998 and has existed online continuously since 1999. We were the first mainstream spa directory to coin and use the term "Stay Spa" to collectively describe Inns, Hotels, Resorts, Lodges, and Retreats
which offer accommodations and spa services, but, did not meet the definition of a "Destination Spa" as then defined by the spa industry. The term "Stay Spa" is now in the public domain, copied and used by many travel agents, spa guides, spa lifestyle magazines, and gift certificate sellers.
Our guide is exactly that -- an interactive guide. We value quality listings over quantity listings because as any reputable spa owner knows, adding the term "day spa" to the end of a business name does not a day spa make. We list our spa members by type (day vs. stay), by location, and by niche or
special interest. We do not aim to act as a travel agent by booking and arranging spa travel in exchange for both a
listing fee and a booking commission. We do not aim to sell branded gift certificates to our readers in exchange for a commission (and pretty substantial administrative housekeeping by our spa members). Instead, we guide our readers to a variety of different types of spa opportunities, whether by a geographic
region of interest, or by spas within a special niche of interest (perhaps a smoking cessation spa, a weight loss retreat, a dude ranch, or an African American Owned Day Spa for our readers seeking our ethnic skincare specialists), or, to those spa destinations offering seasonal promotions. We accomplish this in a number of ways: spa guide listings, seasonal promotions, newsletters,
coupons, third party advertisements (at our expense) and
social media (Twitter and our blogs). We also assist our readers in developing or maintaining a healthy "spa lifestyle" by bringing home the spa environment whenever realistically possible. This includes sharing healthy recipes for spa cuisine (we
are the top rated search engine result for spa cuisine, among many other terms), spa at home tips and recipes, lifestyle tips from our spa members, contests, and more. Our commitment to furthering and enhancing the spa lifestyle for everyone includes taking care of the spa providers, as well. We want our members' spa facilities to be successful
-- so we promote your brand more zealously than we promote our own. In that regard, for our members, we offer competitively priced spa listings, and handsome policies, including:
Low cost start fees Competitively priced annual listings Very limited outsider advertising means our readers are not forced to deal with annoying banners We collect no booking fees We collect no commissions We sell no gift certificates. That market is well covered, and, you have your own to sell, don't you? We do not hide your address or telephone number to force our readers to contact us, instead of you. We maintain your listing, text and your graphics. Spa Owners are busy enough as it is. We don't collect a fee for advertising, and then, force our members to manage the advertisement themselves. We maintain a free Job Board to post your career opportunities. We maintain a website of resources specifically of use to spa and wellness professionals. We maintain a blog of news feeds specifically of interest to spa and wellness professionals. We network on Twitter with spa enthusiasts, providers, tourism boards, press agents, public relations firms, writers, and journalists Following this simple, reader and spa-owner friendly strategy, in less than 10 years we grew to the comprehensive network we are now proud to operate. A snapshot of our network includes:
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1998
SpaIndex.Com: Guide to Day Spas and Stay Spas™. We think we offer the internet's best online spa and wellness directory. Period. We have more than 7,000 spa listings in 39 countries and, and we think we offer the best marketing package available to spa owners.
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2003
SpaWire™: Resources for the Salon, Spa and
Wellness Community™. In order to serve our growing base spa professional members listed on our spa directory, SpaWire™ was created in November 2003 to provide commonly needed resources, including vendor recommendations,
educational links, a job board, and more.
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2005
Spa Flyer™: A Blog for Spa Enthusiasts. With internet web-logging a highly popular form of reading
and obtain news and information on the internet, Spa Flyer™ was created in February 2005, and launched in May 2005 to take advantage of what was then the latest technology. Spa Flyer™ provides readers with a fast and fun way to receive and read spa specials, contests, product spotlights and more, in an RSS syndicated
newsfeed directly on their own webpages or via email. SpaFlyer is also the term we use for our incredibly popular and important coupons (or vouchers) for First Time Guests to use when visiting participating spa members. Read an short excerpt of the April 2010 ISPA Snapshot Survey regarding the importance of promotions, coupons and deals.
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2007
SpaCast™: News for Spa Professionals was launched in 2007 as a companion to SpaWire. While SpaWire provides static, permanent resources, SpaCast offers the "feed" for news and blog posts in an RSS format, including
announcements, grand openings, industry press releases, media opportunities and more.
2009
@SpaIndex on Twitter has been sharing your spa news, awards, tips and ideas, as well popular consumer-centric features via our own unique hashtags (#SpaFlyer Coupons, #SpaCuisine #HomeSpaSaturday and #SundayBrunch with our consumer spa enthusiasts, members, members of the
travel industry, and more.
2010-2011
Two websites are in development for 2012; the first will target spa consumers interested in a specific niche in the travel industry, and the second will be an online social community for spa and wellness professionals. Our Most Popular Pages or Sections
Top 10 Day Spa Pages in 2011
1. Michigan
2. Maryland
3. New York
4. California
5. Texas
6. Ohio
7. Florida
8. Illinois
9. Georgia
10. New Jersey
Top 10 Spa Hotel Pages in 2011
1. New York
2. California
3. Florida
4. Ohio
5. Michigan
6. Wisconsin
7. Texas
8. Massachusetts
9. West Virginia
10. New Mexico
Top 5 International Spa Pages in 2011
1. Canada
2. Belgium
3. Italy
4. Switzerland (tie)
4. Australia (tie)
5. United Kingdom
Top 10 Special Interest / Niche Pages in 2011
1. African American Owned Spas
2. Weight Loss Retreats
3. Threading Salons & Spas
4. Pet Friendly Spas
5. Green Spas
6. Stop Smoking Spa Programs
7. Culinary Spas
8. Bed & Breakfast Inns
9. Ranch Spas
10. Babymoon Spas
Spa Index Media offers simply the best resources for spa and salon professionals and enthusiasts, everywhere. 
©2012 Spa Index Media, LLC
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